Is this end game?
Not for me, and this is why.
First, some things that I’ve learned from being a loud and proud member of Trigs Crew.
- Never underestimate the power of Twitter because within 48 hours of this story posting, more than half of companies that advertised on the website that shall not be named pulled their ads.
- A few dedicated people can get a lot done when armed with factual information.
- No one wants to be associated with a vile publication that promotes the mocking of disabled children or any individual for that matter.
- That particular post was mean, disgusting, vindictive, hurtful and was directly aimed at Sarah Palin. Fact. Anyone who states otherwise is ignorant. Period.
- Last, but not least, we have not heard the last from the website that shall not be named. They will continue their bullying. Just with a lot less advertisers thanks to us.
The honorable 49 companies not only deserve our respect, but they deserve our business as well. Let’s not forget them during these tough economic times.
So now what? Do we stop at 49-15 and let it go? Well …
As I drove through the beautiful countryside of KY, IN, IL and MO yesterday, I saw a Fed Ex truck and thought “Wow. They’re still on the Trigs Crew Advertisers list and haven’t responded to a single tweet, phone call or email in 7 days.”
Hmm. I wonder why?!
Not one single acknowledgement has been received by any of the concerned Trigs Crew members that use their products/services. Nothing.
It’s a free Country and it’s their right to choose wherever they wish to place their ads/business. Just man up to it! Silence is not golden in your case, Fed Ex. So, it is also MY right to take my business elsewhere. And I will.
I’m only one person so how much of a difference can lil ole me make to their bottom line? A huge difference my friend. Huge. And you wanna know why?
I have a big mouth. And I share my thoughts and feelings with those around me … whether they like it or not. HA! Hey, you’re reading this now, right? 🙂
But seriously. That is how it begins.
It’s been a short week. 7 days. And Trigs Crew has accomplished a lot. We’ve also learned a lot. And we deserve to pat each other on the back for working together and sharing information to get where we are today.
We’ve learned that many companies don’t submit their ads directly to websites. They use their marketing departments to contact other marketing companies who then in turn blast out their particular marketing message to the consumer base. And there could even be *another* company in the mix there too pulling the puppet strings on where the ads go.
Then there’s the “behavioral marketing” in which our own internet usage shows ads which suit our search engine hits.
So, with all this modern technology that surrounds us, here also comes this fact: The remaining 16 companies should have at least responded to one comment/phone call/tweet/email and they have not.
I believe that the twitter accounts of the remaining 15 companies are used for outgoing messages to their followers as they are not responsive to any incoming messages. For whatever reason I don’t know.
But it is time to reverse direction and go a different way, my friends.
We need to email. We need to call. And we need to follow-up.
When we finally do get a live person – and I think we will – we must remember to be respectful at all times. Get names, titles, telephone numbers and share it with the rest of Trigs Crew through this blog or via Twitter.
Always use your inside voice, but be firm with the facts of their advertisements and where they were seen. Send screen shots as back up as well. Then, the ball is in their court and they should have some time to investigate/research. Ask them how long it will take for them to complete their research so you can follow-up. And follow-up when/if they don’t.
What if they continue to not respond? How much longer do we send emails and telephone calls?
Could their silence = support of the website that shall not be named?
My Gorgeous Gra’ma in New Jersey used to always say “You Don’t Know What You Don’t Know,” but is could their ignorance truly be bliss?
They surely can’t be savvy enough to think that if they don’t respond, we’ll just give up because they’re not having to be called out on the spot, right?!
I suppose this could be the case.
When it comes down to it, I do NOT advocate censorship as they can choose to advertise where they wish. I just wish they’d man up and admit it. But I do advocate that actions have consequences. And their actions (or lack thereof) of continuing to financially support a hateful website will have the consequences of losing my business. And I will share with others my experience.
One person can truly make a difference. After all, one person brought attention to the vile post mocking innocent Trig Palin to another person. That person told another person who told another and so on.
One week later and 49 companies have chosen to have the moral decency, and integrity in their business practices to pull their ads from a website that hides behind the word “satire” and use it as a shield in order to mock others for their own sick pleasure.
Their sick pleasure has cost them a loss of 76% of their original advertisers. That’s karma, my friends.
Bullies eventually lose. Cue 2012.
Amen. Hallelujah. Hallelujah. Amen.
Please refer to my post dated Wednesday, 4/20 for a complete list of email addresses and contact phone numbers should you wish to join Trigs Crew. Thank you for your support and God Bless!